Non-profit organizations understand that getting a new donor is more straightforward than retaining one. This is why no efforts should be spared in keeping donors engaged and active in the cause. Even if there are ways of retaining donors, organizations must ensure that the strategies are effective. Here is a brief guide on how to retain donors to a non-profit organization
Focus of the Experience, Not the Donation
Non-profit organizations must know how to make the experience of the donors simple. A donor could leave after their first donation if the first experience was not pleasant. Therefore, organizations should take the time to optimize their donation pages. The forms should be brief and available on various channels.
Share Success Stories
All the supporters want to know that the items and money they contributed have been put to good use. Organizations can assure their donors by providing results. Sharing Dragonara success stories and providing evidence will keep the donors committed to the cause.
Hold Donor Recognition Events
It is essential to recognize the people who contribute to the cause. Annual recognition events can be effective ways of making the donors feel appreciated. Acknowledging the donors through such events will bring them together for networking and give them more reason to chip in next time.
Offer Volunteer and Leadership Opportunities
Asking the donors to volunteer in various sectors of the mission is another way of retaining them. Organizations should spare a slot for donors in the leadership. Allowing them to participate in the mission will keep them longer. These are some of the ways to keep donors contributing to the cause. Organizations must come up with creative ways of engaging their supporters. Retaining donors is a unique way of ensuring that the charitable acts in the community go on uninterrupted.