Fundraising is not as simple as it may seem. Organizations have to come up with credible ways of convincing the donors to donate to the cause. Donors are the backbone of non-profit organizations. They help such organizations to thrive considering that the organizations do not make profits. Whether it is an online fundraising or physical one, it is crucial to know how to attract donors. Here are the simple secrets.
Ask for Help
This is one obvious thing that an organization can do. Asking for help may be through a face to face meeting with donors to explain the cause. The organization can set appointments to meet potential donors. The essential thing is being transparent about the reason for the meeting and more about the fundraiser.
Recognize the Existing Donors
A thank you email or letter is a great start. Phone calls can also perform the same purpose of recognizing the people who give to the cause and thanking them. The organization can also ask some of the beneficiaries to personally thank the donors. It may also be a great idea to organize an event for recognizing donors. This strengthens the relationship and attracts more people to give.
Involve Them in the Work
Organizations should look for various ways to build their relationship with their supporters. This includes involving them more in the work. They can be part of the organization’s leadership team, ambassadors, or governors. Donations are the main sources of finance for non profit organizations. With the above tips, it becomes easy to get more donors. The more donors, the easier an organization is able to accomplish its cause. However, getting them on board is just the first step. Retaining them is the next big step.